IMAJI Studio x Kallula

Imaji Studio

“Just the right madness to make her interesting.” – Atticus   For the summer capsule collection, we collaborated with the singer from the electronic music duo Kimokal, also known as Kallula and The F Thing. Kallula is known for her urban sense of style on stage and her everyday look is a delight to be working with. Her upbeat and quirky taste in fashion is a challenge and an inspiration to the collection.   The two motifs that stand out from the collection are called Handbrush and Seafoam. While Handbrush is pretty self-explanatory, ‘Seafoam’ was created using airbrush. All handmade,...

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#iamimaji: Hofmann Journal

Imaji Studio

What does Hofmann Journal stand for?  E: Hofmann is short for "House of Many Plants and Nature", whereas the Journal is short for something secret! *wink What inspires you to jump into this business? N: It started off as a hobby, we love collecting and taking care of plants then people started asking if our plants were on sale. So we tried selling them and here we are now, two botanists.   How does it feel to be working side by side with your life partner? N: We actually argue most of the time, it may sound weird but our...

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