About Us 

IMAJI Studio started with a cup of coffee and a daydream. The aim was to stand out from the crowd by creating a marriage of culture, art, and nature. Our source of inspirations comes from things we encounter every day. Embodying the philosophy of wabi-sabi, beauty in imperfect manmade objects, IMAJI Studio revolves around the humans and the hearts surrounding it.

We work alongside fabric and dye artisans across Indonesia to produce unique motifs from plants sourced locally in the area. It is a mutual understanding of how human and nature can co-exist not only ethically but also in harmony. Each motif is handmade by craftsmen and the designers to preserve Indonesian culture and use the best out of its natural resources.

We are an ecosystem of designers, makers, creators, artisans, weavers, workers, and collaborators that believe in one aim to create a positive impact to the world we are in by utilizing the things we are given with. IMAJI Studio is first and foremost a fabric studio, constantly evolving with those who grow with us, we cannot be defined into a category, we are a dance of passion. Personality is engrained to our products as so they are not bound to time.

The Founders

Graduated from Edith Cowan University, Perth, with Master of Media and Cultural Studies, Shari Semesta has been known for her knack in traditional Javanese performing arts and culture. A traditional Javanese dancer herself, she incorporate cultural values and practicality in IMAJI Studio’s events, campaigns, and collections.

Bachelor of Arts in Graphic Design from Binus University, Jakarta, Lyris Alvina is the creative director of IMAJI Studio. Usually shy and quiet at first, her works often speak for themselves. Her interest on product design and knowledge on popular alternative media has contributed greatly on modernizing IMAJI Studio’s looks.

Leo Pradana also graduated from Edith Cowan University with Master of Human Resources and is Shari’s husband. He joined in 2018 and produced IMAJI Studio’s first men’s collection. His love of Japanese popular culture and street style has been the main influence on how he creates basic silhouettes and versatile motifs that everyone has grown to love. He is also the man behind the process, the producing, the calculating, and the management of workers behind IMAJI Studio.

 The Process 

Design, Jakarta

  • We come up with a yearly theme for our motifs and create a moodboard by hand painting or experimenting with new techniques on paper and on fabric.
  • Sort the motifs we want,  schedule and digitalize them then consult with our dye artisans on the techniques that will be used
  • We create the design of the clothes surrounding the motifs that we have created and the fabric used
  • Sewing and sampling on actual fabric
Material, Java/Bali
  • The cotton is hand woven manually in West Java unbleached and untampered.
  • Transported into Bali to be dyed by our dye artisans in Gianyar or North Bali workshop
  • Preparation of the materials include gathering, drying and cooking leaves to create dye extracts, usually 4-5 hours per batch:
    • Plants that produce the main colors are local to Bali area for the dye : ketapang, mango, indigo, bungur, and sappan wood.
  • Implementing coloring set techniques on undyed cotton by hand, pre-washing them, and drying them in the sun.
    • Techniques may include : airbrush, sponge stamping, hand painting, and etc.
  • Colors and creation may vary in duration according to the weather of the local area.